Today I want to talk about ‘copying’.
From little things such as scotch or theme shirts to bigger things like shop windows, the mobiles or the cars, there are plenty of efforts to copy stuff around the world.
When someone puts into the market something new, either it is a product or a service, sooner or later it wil be copied and exploited by others.
It is how it is!
You can’t help that!
Especially in this times where technology is accessible to everyone and where everything is immediately reachable worldwide.
This happens to us too, obviously.
A new generation fabric is released and some day later a competitor produces a copy of that. A new pump is invented and a competitor builds the same thing.
All this introduction to come to something I need to point out.
For a lot of people, the fact of being copied is something to be concerned about, and this leads them to hide or avoid those things that instead could make them different from everybody else. All this makes almost no sense, first of all because it’s an avoidable phenome (sooner or later things leaks out) and second because apparently a fundamental reflection is not taken into account: WHO is being copied and WHY.
WHEN DO OTHERS COPY YOU?
Others copy you when they see in you (or in your firm or products) something unique, innovative, or sometimes revolutionary that leads you to success and fame.
When someone sees in you something which is capable to fulfill specific needs or to get some attention, then he copies and pastes whatever you do, your products, your services or the way you introduce yourself.
This is true both for personal issues (we try to copy VIP’s styles, cars, habits and so on…) and in business (how many tried to copy Apple, for instance?)
Be sure that no one would ever copy you if you’re not worth the effort.
HERE’S WHY THEY COPY ALSO US
Our approach to consulting service, after sale and products is UNIQUE.
The products we select (we said that in other previous articles) are mainly made in Italy products; our warranties are the longest-lasting we could offer; the consulting service is certified and follows strict and specific criteria; the service is punctual (within the limits of human possibilities) and a top notch one.
And this puts us one step forward our competitors; the prospect almost immediately feels that he’s talking to skilled personnel, he’s facing some serious outstanding competence and a solid and organized firm.
This is true also for our marketing skills! Our messages are so better, and our contents are so valuable for those following us, that they just can’t fail getting some attention, also from our competitors.
Not for nothing to date prospects, calling us from all around Italy, are 3 times what they were last year!
AND IS THERE SOMEONE COPYING US?
YES, THERE IS!
Even some national firms do, whose names I can’t mention for obvious reasons (but I have proofs eh eh eh!).
We wrote some blog articles that have been plagiarized for most of their content, sometimes they even used the same pictures.
We are well aware of that and we know that this will happen again, but this doesn’t matter.
What matters is to aim high!
So if you’re seeking for some innovators, the avant-gardist ones, the top notch guys, well… you just found them! 
And may the force (of real specialists) be with you!
