Elisa Vissani
Marketing Asistant

The force of real specialists!

Hello everyone and welcome to the Professione Piscina web site!

Perhaps you are wondering why we chose such a little ordinary and special logo for a company that deals with pools. Well... it's original, it's impactful and, most importantly, it represents us!

However, the choice of the name and logo has gone through many meetings, ideas, surveys, second thoughts and honestly, to get to the end was an elaborate and laborious process, even if funny. So we want to tell you how it went.

 


The story behind the name and logo of 
a strong, solid and well organized company!

Our name incorporates the concept of professionalism, organization, ability to fully deal with the world of swimming pools because we are specialized only in pools. The name "Professione Piscina" (Profession: Pool) encompasses all these features and, along with "since1988", also communicates in a simple way the company's long experience in this industry for almost 30 years.

Coming instead to the logo, it's been a particularly happy choice for us. You might think, rightly, that it has very little to do with the world of pools, yet does so much with us as a company.

Water, waves, dolphins, fishes ... all things seen and ultra-seen in our industry, elements that are hardly impressed. Instead, we wanted to differentiate ourselves. We are a solid company with an operating chain, prestigious certifications and hundres of realized pools. Other 'poolsellers' usually operate in a small warehouse or a place made somewhere in the garage, calling often outside contractors to do the work, while we have the largest showroom of technical elements of Central Italy, two teams of guys to do the job, know any pool because we are not a one-firm company, we solve any catch and give an unparalleled service!

 

How to represent what we are 
by enclosing it in a logo? 

The beautiful idea came from our graphic designer: the silhouette of a rhino that stands clear in the background. It is an animal that often wallows in the water, able to wipe out the opposition without much difficulty. It's strong, placed and competitive. An animal that has nothing to do with the pools, on the other hand has a lot to do with Professione Piscina! That's why we have adopted it!

And we didn't stop there! It needed a final touch to differentiate ourselves even more markedly from all others, so we said 'enough' also to those blue, light blue and aquamarine colors, typical of each respectable 'poolseller''. We had to be the color of the strong ones, of those who can be remembered! That's why we chose RED!

So this is the story of our name and logo, and here it is! Ladies and Gentlemen, we proudly present you our company: A happy brigade exclusively composed by the strongest specialists!

And remember ... may the force be with you!